In the new era of consumption upgrading, electric fan products accelerate the pace of upgrading and move towards high-end

In 2020, under the influence of the general environment, all walks of life will be affected accordingly. The electric fan manufacturing industry welcomes a large number of customers in the hot summer, but the overall retail sales are not satisfactory, but there is still a downward trend. At the same time, the electric fan market is also extremely fierce. If there is no in-depth investigation of the consumption changes of the people, and only use the old products to blindly play the emotional brand output, it is difficult to gain a firm foothold.

Today, with the continuous improvement of the economic level, although the customer's desire to consume will be weakened due to the influence of external factors, when the consumption trend of the entire market is gradually rising, there are more opportunities for the electric fan industry. As long as the global economy picks up, the stagnant pattern of the electric fan market will be quickly broken.

The development of the electric fan industry needs to break the traditional pattern and know how to use online platforms to promote in many aspects. More consideration should be given to the functions of electric fan products. Based on the "taste" of consumers, new high-quality products can be designed to occupy more market share. In the future development, the electric fan industry will move towards high-end.

01
Electric fan products go high-end
In the electric fan market, cooling fans, floor fans, circulation fans, etc. are currently more popular among the public. These products are mainly based on the needs of consumers and are labeled as "safe to use" and "superior quality". and other related tags. This type of product is also more technological, with related functions such as voice interaction and air purification. Compared with traditional fan products, it has a qualitative leap and gradually moves to a higher level.

The shape of many electric fan products is also being further adapted to home life, and new materials such as graphene are still used, so that electric fan products have a stable position in the highly competitive market, which means that the electric fan industry will not be in the times. It was eliminated in the rapid change, and it still has room for growth.

Due to the accelerated upgrade of electric fan products in the past few years, the positioning has gradually moved towards the high-end road while ensuring the quality upgrade, and there has been a clear trend of segmentation. This also shows that people's demand for electric fan products is constantly increasing, and the entire electric fan market should be developed in combination with market consumption trends.

Among the many electric fan products, the sales volume of floor fans is at the forefront. It is a popular category in the online electric fan market, and its growth rate is relatively fast. In 2021, the floor fan has also made various improvements to cater to customers. For example, the previous storage method was more complicated, and the retractable folding made many people feel too troublesome, including DC frequency conversion and other related functions have been optimized.

In the process of electric fan products moving towards the high-end road, there are already products with the main "soft wind feeling" emerging in the market. The number of redesigned blades is more, even more than 7 blades, and some are even double-layered. Compared with the traditional three-blade fan in the past, it will give consumers a more comfortable blowing experience, and many young consumers will buy it. The product.

02
Electric fan market to innovate
The development of today's electric fan market has reached a saturation level. If you want to occupy a dominant position in this highly competitive sector, you need to know how to innovate. This is the only way for the electric fan industry to break the "dead situation". The products in this industry have undergone many "replacements", and have achieved good development in the terminal, which has also quickly broken the "monopoly" of air conditioners.

In the process of launching high-end fans, it is necessary to combine the current hot spots. For example, the so-called "appearance economy", many people will value the beauty and design of products, so it is imperative to manufacture more high-value fan products. Some people will also have related needs such as "health" and "strong performance". This is a challenge that requires continuous testing and requires functional integration.

Brand companies with well-developed electric fan products on the market are launching multi-functional fans. Compared with ordinary single-function electric fans, there are more buying points. They are also equipped with functions related to conveying cool air and purifying lights. They also use The unique catalytic layer with the same struct